Three Bernese agencies join forces for live communication

The three Bern-based agencies Newsroom Communication, Kargo and Def Kallen Production have joined forces. Under the joint brand "live is live", they combine strategy, branding, content and live staging to create an integrated overall experience - on site, digitally and in the media. The offer is aimed at event organizers, organizations and brands who want to rely on a well-coordinated team of experts for large-scale projects without having to manage several service providers in parallel.

Cooperative model with central management

"live is live" is a cooperative model. The three companies remain legally and operationally independent and work together on mandates whose scope exceeds the capacities and competencies of a single agency. For clients, this means a central contact person, clear responsibilities and access to the partners' entire service portfolio.

The umbrella organization itself has no legal form and does not issue invoices. In the case of exceptionally large mandates, a GmbH or AG can be founded on a project-related basis, in particular to secure financial and legal framework conditions. The added value for clients lies in the simple cooperation with a central contact person who provides access to all the expertise of the three partners.

Cooperation with a proven effect

The starting point of the partnership was the joint communication implementation of the "Bern Ball Magic" at the UEFA Women's Euro 2025. The host city of Bern achieved an exceptional response throughout Switzerland: around 50% of all visitors from the eight host cities traveled to Bern. At the same time, the city achieved the greatest organic digital reach of all host cities - across all channels and in real time.

Brian Ruchti, CEO of Newsroom Communication: "The Berner Ballzauber showed the potential that arises when branding, staging and live communication are considered together from the outset. With 'live is live', we are now making this model accessible for other major projects."

Focus on Switzerland and measurable impact

"live is live" deliberately focuses on the Swiss market. The partners are familiar with the local media landscape, cultural peculiarities and industry-specific requirements of sports, cultural and corporate events. Reach, commitment and media presence are systematically defined, measured and reported. The aim is to make the impact visible and comprehensible.

Three partners, one common quality standard

The three partners bring specific expertise to the table: Newsroom Communication stands for strategic communication, event editing, media relations and live content. Kargo is responsible for brand development, visual systems, consistent event branding, social media marketing, campaigning and live content. Def Kallen Productions is responsible for live direction, show dramaturgy and staging of stage productions, congresses and sporting events.

Christoph Balsiger, Managing Director of Kargo: "'live is live' is deliberately not a merger, but a cooperative model. Our collaboration enables productions on a scale that we could not cover individually - without losing the agility of specialized agencies."

Together, the partners see events not as a series of program points, but as a continuous dramaturgy of experiences - from the initial activation to the lasting media extension. The joint appearance is under www.liveislive.ch retrievable.