Gaznat and Havas Switzerland launch Innovation Lab for energy solutions
To mark its win of the 2026 Watt d’Or award, Gaznat, in collaboration with Havas Switzerland, unveiled the Innovation Lab—an immersive digital platform for the energy solutions of tomorrow. The platform makes the power-to-gas process accessible to a broad audience and translates complex industrial processes into an understandable user experience.
On the occasion of the Watt d'Or 2026 award, Gaznat unveiled the Innovation Lab, a new immersive digital platform dedicated to understanding the energy solutions of tomorrow. Developed with the support of Havas Switzerland, this site offers an educational and experiential approach to make an industrial project of great importance accessible.
The aim was to make the power-to-gas process understandable to the general public, with a focus on the overall function and concrete implementation at the Aigle industrial site, without drifting into a level of technical detail reserved for experts.
User experience at the center
The Havas CX teams supported Gaznat in the strategic reflection and conceptualization of the user experience. The aim was to translate an existing, scientifically sound and strictly defined course into a fluid, clear and appealing digital experience.
Right from the start, visitors are invited to discover the power-to-gas process via an immersive 3D tour. This experience makes it possible to visually trace the most important process steps, from the production of renewable electricity to the utilization of CO₂ and the feeding of the synthesis gas into the grid.
Dual access for different needs
The 3D course forms the heart of the platform, but remains completely optional. For users who prefer a more classic navigation, Innovation Lab also offers a scroll exploration with access to articles, editorial content, videos and explanatory modules.
This dual approach allows for different reading and entry levels, adapts to the expectations of different target groups and at the same time maintains the scientific rigor of the project. In both cases, the focus is on one goal: the comprehensible presentation of information.
Contemporary visual identity
The Havas Creative teams were responsible for the conception of the content and the visual world of the platform. The approach: to modernize a discourse - and the associated tonality - supported by a clear narrative, animations, 3D visualizations and contemporary art direction.
The entire system was developed to make the topic accessible, clear and attractive, while at the same time highlighting Gaznat's industrial innovation.
Digital reference room for energy innovation
Innovation Lab is a digital reference space to showcase Gaznat's projects and expertise in the field of energy innovation. The platform, which was launched as part of a national recognition with the award of the Watt d'Or 2026, underlines Gaznat's ambition to share projects in a transparent, didactic and future-oriented way.
The platform can be reached at the following address: https://innovation-lab.gaznat.ch/en
Responsible at Gaznat: Laura Bugerne (Head of Communications). Responsible at Havas Switzerland: Gabriel Mauron (Creative Director), Simeon Brandner (Art Director), Emilie d'Amico (Copywriter), Gautier Briand (CX Account Director).
