TeleBielingue is on the road to success

As a recent audience survey shows, Switzerland's only bilingual television channel, TeleBielingue, is becoming increasingly popular with viewers. A representative survey conducted by the opinion research institute Publica Data AG Bern in May revealed that 121,000 viewers watch the program regularly (one to seven times a week). This is a new record result. Compared to the viewing figures for 2005, this represents an increase of 15 percent. It was also determined that 77% of viewers watch the program for at least 10 minutes on average and that the channel is watched particularly in the evenings between 7 and 9 pm. The bilingual nature of the program is particularly well received by the population: 96% of those surveyed support this format. Karin Rickenbacher, program director of TeleBielingue, is delighted with these findings: "We are very grateful to our audience for the great interest they show in our work."
The total population aged 15 and over in the Biel, Seeland, Bernese Jura and Grenchen broadcasting area comprises 210,000 people - 88 percent of households can receive the Biel regional broadcaster via the cable network.