Graffiti Bridge to Free Mobile Service
Ulmann+ Partner, a telecommunications provider, shows Tele2 simple ways to save on mobile costs.
Calling each other or sending text messages—both are fine for them
Free. The advertising agency Ulmann+Partner is also pleased with this offer,
because the Lucerne-based company was commissioned by Tele2 Switzerland to do this
To publicize the launch of the zero-fare program throughout Switzerland.
Ulmann+Partner in Lucerne has been serving Tele2 for years in the area of
Dialog Marketing. After winning the pitch for the national campaign,
The agency at Tele2 crossed the line—the one regarding
above-the-line. The campaign also does one thing for Jürg Ulmann
Clearly: «The blurred lines between DM and classical music.»
Accordingly, the goal of the campaign is to reach a specific number
New customers defined. The campaign’s core message: «There is
»Easier Ways to Save on Mobile Costs," according to Ulmann+ Partner in Print
and posters featuring graffiti designs that get right to the point.
If we set aside the law enforcement officers for a moment, it would actually be easy
and a convenient way to leave personal notes on walls.
In theory. If only there weren't the uncertainty as to whether the message would actually
really makes a difference. But here's the thing: Luckily, there's now the unbeatable
Tele2 mobile offer. The radio ads are also
Listen up. You can hear right now on the airwaves how they pulled it off. Not
However, the TV commercial is from the people of Lucerne. It had to be taken out of the
be adopted as part of an international campaign.
Andreas Panzeri
