New distribution battles
A column by Karl Lüönd about a conference in Geneva that was overlooked by the media amid all the soccer hype—even though it concerns the media.
football. But during the World Cup, it disappears almost completely from the media
- The hand of Alex Frei has made headlines even when they themselves are affected.
made, the two non-whistled penalties for Togo less so
(just don't talk about it...). But from the court in Bad Bertrich the
News in a 24-hour continuous loop. Currently it would need
probably a crashed jumbo, in order to reorganize the hierarchy of the news
to overthrow it. Should there be a secret world government that
the right time to make important announcements in the abyss of the
media disregard - it would have to be
organize the Football World Cup.
The media and marketing industry, which is characterized by the optical
Presence of beer brands in the World Cup stadiums for hours and pages on end
did not realize that in the second week of the World Cup in Geneva
an international conference has come to an end, the radio and
television will still characterize us when we have long since ceased to
soccer world champions in 2006. The conference bore the
harmless short name RRC-06, which means "Regional Radiocommunication
Conference" means. It was under the direction of the widely
unknown Mr. Kavouss Arasteh from Iran and gathered during a
Over a thousand delegates from 104 countries in Europe, Africa and the
Middle East in Geneva.
It's a phenomenon anyway, that there is a constant stream of such
mammoth events can take place, of which at best the
local hotel industry takes note and - as in the present case - the
Neue Zürcher Zeitung of June 21: With 16 printed lines in one
font size, which the typesetters in the lead era still called "eye powder".
have mentioned. It stated that a new frequency plan for
the coming age of digital terrestrial broadcasting
was adopted, which gives Switzerland 14 national coverages or
layer (whatever that may be). With such a covering
four television or seven radio channels can be broadcast.
What is hidden behind 16 thin NZZ lines is the result of a
years of a highly complex global distribution ritual that has become the last
time in a similar form at the international wave conference of
Stockholm in 1961. RRC 06 in Geneva was a milestone
the audiovisual exploration of the globe. It means more
Opportunities for small broadcasters, for emerging markets, for
Specialist broadcaster. And Switzerland can be satisfied, as the Bakom
confirmed. She got more than she bargained for.
Now the old argument of a lack of frequency, which was used in earlier
times, the private radio and television plans in Switzerland are also
are definitely no longer worth anything. The number of potentially
transferable programs is significantly increased if you use this
opportunity to hear from Bakom that seven of these coverages will be assigned to the
radio and television.
This not only means digital radio (DAB) in better quality,
mobile and available everywhere, but - in terms of media policy - above all
above all, more scope for new special-interest channels. Schawinski was successful with his
Klassikradio is simply too early, just like the good Felix, by the way
Matthys at the time with his European Business Channel. (Note: Ideas
can also fail because they would have been good, but too early.
have come). Under the more liberal regime of the new RTVA
naturally awakened the desire for something new. Are we hearing correctly that
SRG plans for a Swiss radio program in English
studied? And when you think about the fact that digital technology
makes the boundaries between broadcasting and telecommunications permeable,
new distribution struggles at a different level can already be imagined.
introduce.
And who knows: at the football World Cups in 2010 and 2014
we will be running the special interest channels online and in 24-hour operation.
received: "Soccer Medical" with the popular column by Dr. Samuel
Stutz on "Orthopaedics offside". Or "Corruption Worldwide" directly
broadcast from the FIFA prayer room on the Zürichberg with the
crowning "Word on the Endgame" from His Holiness Sepp the One and Only.
May the attractive side issues continue to make the headlines and
what is really important can get lost discreetly.
Karl Lüönd is a freelance publicist.
