Energy Switzerland and Media One Contact bundle radio sponsorships
Energy Schweiz and Media One Contact now offer a centralized booking service for radio sponsorships across five leading stations in Zurich, Basel, Bern, Lausanne, and Geneva. The new offering reaches 1.68 million listeners nationwide each week and is aimed at advertisers who want to establish a presence in Switzerland’s largest urban centers.
Energy Switzerland and Media One Contact are creating a new standard in audio sponsorship. For the first time, advertisers can book sponsorships and promotions centrally via five leading radio stations in Switzerland's largest urban centers - via a single point of contact, without wastage.
The cooperation includes the stations Energy Zurich, Energy Basel, Energy Bern as well as Rouge and One FM in the cities of Zurich, Basel, Bern, Lausanne and Geneva. Together, the stations achieve a national weekly reach of 1,682,000 listeners. Weather and traffic sponsorship as well as customized promotions can now be coordinated centrally for all five metropolitan areas.
Maximum efficiency for national campaigns
"By bundling the biggest radio brands in German-speaking and French-speaking Switzerland, we are creating a new standard in audio sponsorship and promotions," says Thierry Furrer, Chief Revenue Officer Energy Switzerland.
Jérôme Marchal, Directeur Media One Contact, adds: "This joint offering ensures market clarity and efficiency. Advertisers gain access to two leading players - in one integrated package."
The service is aimed at high-reach target groups in urban centers and is coordinated across both language regions.
