20Minuten.ch brings "News from now" to advertising

In its new online campaign, 20 Minuten is promoting its new World Cup coverage using interactive live online advertising. This takes the dramatization of the advertising message «News Right Now» to the extreme.

In its new online campaign, 20 Minuten is promoting its new World Cup coverage with interactive live online ads. According to a press release, this takes the dramatization of the advertising message «News Right Now» to the extreme. The new 20 Minuten RSS news feed service is integrated into the online ads. This allows users to see the latest World Cup news displayed within the online ads.

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