Brand Award 2026: Application phase started
On June 18, 2026, *Absatzwirtschaft* and the Federal Association of Marketing Clubs will present the prestigious Brand Award for the 26th time. Companies can now submit entries in the categories of Brand Management and the new category «Campaign of the Year.».
Absatzwirtschaft and the Bundesverband Marketing Clubs (BVMC) have opened the application phase for the Brand Award 2026. The award ceremony will take place on June 18, 2026. It is already the 26th edition of the award for excellent brand management.
Focus on two categories
Companies can apply in two categories. In the brand management category, the focus is on long-term, consistent and strategically successful brand management as well as the sustainable process of brand development and maintenance across all touchpoints.
New this year is the "Campaign of the Year" category. This category looks at outstanding individual marketing measures that impress with their creative excellence, strategic clarity and demonstrable activation performance.
Application possible as of now
Interested companies can now apply for the brand award. Further details and conditions of participation can be found on the Website of Absatzwirtschaft. The Brand Award is considered one of the most important awards in the industry in Germany and Austria.
