DoubleClick takes over Klipmart
DoubleClick, a global company and leading provider of digital technologies and services in online marketing, is acquiring the U.S. giant Klipmart.
The international company DoubleClick, a leading provider of digital technologies and services in online marketing, is acquiring US giant Klipmart. Klipmart is the largest US provider of online video advertising for web publishers, advertising agencies and advertisers. This acquisition positions DoubleClick at the forefront of the online video market, as DoubleClick writes in a press release. "Klipmart has an outstanding reputation for innovation and video services," said Ben Regensburger, President DoubleClick International, according to the press release.
