Media Focus reports record advertising sales in May
April alone was already an outstanding month, with a 6.2 percent increase over the previous year. However, it was surpassed by May, which saw a 15.2 percent increase over May of the previous year.
April was already excellent with an increase of 6.2% compared to the previous year. However, it was outstripped by the advertising month of May, which was up 15.2% on May of the previous year. Once again, both the figure for the month of May and the cumulative
The new figures for the 2006 advertising year are the best since Media Focus began taking measurements, Media Focus announced on Thursday evening. Cumulatively, 2006 has already surpassed the previous year by 6 percent.
Almost all media groups recorded year-on-year growth. The exceptions were teletext, where there was a slight decline, and television advertising, which remained at the previous year's level.
The following key markets increased their advertising expenditure in May compared to the previous year: vehicles (+ 37.6%), transport (+ 31.3%), furnishings/furniture (+ 22.9%), telecommunications (+ 21.7%) and consumer electronics (+ 20.7%). Tourism and beverages each increased by 18.8 percent and finance increased its advertising expenditure by 17.6 percent compared to the previous year. The key markets of tobacco products (- 41.7 percent) invested significantly less than in May 2005. Advertising investment also fell in IT (- 11%).
In the ranking of the largest advertisers, Migros is once again in first place ahead of Coop. Nestlé has swapped places with Swisscom and is now in 3rd place, followed by Swisscom in 4th place and l'Oréal in 5th place.
Media Focus has been measuring and recording gross advertising investment in the traditional advertising media of print (newspapers/magazines), television, radio, posters, cinema, teletext and the Internet in Switzerland since 1990. Media Focus is a joint venture between the two global market research companies IHA-GfK AG and ACNielsen SA/Nielsen Media Research.
The new figures for the 2006 advertising year are the best since Media Focus began taking measurements, Media Focus announced on Thursday evening. Cumulatively, 2006 has already surpassed the previous year by 6 percent.
Almost all media groups recorded year-on-year growth. The exceptions were teletext, where there was a slight decline, and television advertising, which remained at the previous year's level.
The following key markets increased their advertising expenditure in May compared to the previous year: vehicles (+ 37.6%), transport (+ 31.3%), furnishings/furniture (+ 22.9%), telecommunications (+ 21.7%) and consumer electronics (+ 20.7%). Tourism and beverages each increased by 18.8 percent and finance increased its advertising expenditure by 17.6 percent compared to the previous year. The key markets of tobacco products (- 41.7 percent) invested significantly less than in May 2005. Advertising investment also fell in IT (- 11%).
In the ranking of the largest advertisers, Migros is once again in first place ahead of Coop. Nestlé has swapped places with Swisscom and is now in 3rd place, followed by Swisscom in 4th place and l'Oréal in 5th place.
Media Focus has been measuring and recording gross advertising investment in the traditional advertising media of print (newspapers/magazines), television, radio, posters, cinema, teletext and the Internet in Switzerland since 1990. Media Focus is a joint venture between the two global market research companies IHA-GfK AG and ACNielsen SA/Nielsen Media Research.
