Aqua Spa unifies its brand identity with a new umbrella brand
Aqua Spa Resorts is repositioning itself in its anniversary year: Aqua Spa Resorts AG is becoming the umbrella brand Aqua Spa. The group of companies has 20 years of experience in the Swiss wellness and bathing industry and is thus bringing together six spa worlds under a clear, distinctive brand.
In its 20th anniversary year, the group of companies previously known as Aqua Spa Resorts is now operating under the simplified umbrella brand Aqua Spa. With this step, the company is looking back on two decades of experience, quality and innovative strength in the Swiss wellness and spa sector, while at the same time clearly aligning its brand structure for the future.
The new, concise Aqua Spa umbrella brand strengthens the visual and communicative connection between the six spa worlds and makes it even clearer that they belong together. The individual locations will retain their established names and individual profiles, but will be managed more consistently and clearly under the common umbrella brand in future. The repositioning will take place gradually over the course of 2026.
Six established locations under one roof
The Aqua Spa Group includes the Hürlimannbad Zurich, the Solbad Schönbühl, the Hammam Oktogon Bern, the Mineralbad Rigi Kaltbad, the Mineralbad Samedan and the Termali Salini Locarno.
"The stronger visual and communicative integration of the umbrella brand will make the togetherness of these unique spa worlds more visible and tangible in future," says J. Molnar. "It strengthens recognition, sharpens the brand identity and underlines the common quality and value basis of all aqua spa operations."
With its new identity as Aqua Spa, the company based in Sursee (LU) is consistently developing its brand strategy. Building on 20 years of successful company history, Aqua Spa is thus creating a strong basis for sustainable growth and clear, comprehensible communication with guests, partners and the public.
