Lidl is about to enter the Swiss market
The discount retailer Lidl plans to have opened at least 20 stores in Switzerland by spring 2008. By the end of 2008, that number is expected to reach 40.
The discounter Lidl plans to have opened at least 20 stores in Switzerland by spring 2008. By the end of 2008, it should have 40 stores. It is expected that Lidl will be around 30 percent below the current price level; Aldi is currently on average 7 percent below Swiss retailers. Lidl has already secured 90 building sites in Switzerland. As reported by the Sonntagszeitung newspaper, Aldi and Lidl are expected to engage in merciless battles for price leadership in Switzerland in three to five years' time.
