New sales channel "Swiss Press Bikes" at the start
The Swiss Press Association and Valora Press & Books are conducting a trial with six three-wheeled mobile retail units from July 1 through September 30. If the trial is successful, the bikes are set to be deployed in several Swiss cities next year.
The Swiss Press Association and Valora Press & Books are conducting a test with six three-wheeled mobile sales outlets from July 1 to September 30. The "Swiss Press Bikes" present newspapers and magazines on a stepped platform. The bikes will be used for the first time on Zurich's busiest streets and squares.
What was successfully implemented in Frankfurt last year is intended to boost sales in Switzerland during the summer slump. Newspapers and magazines are to be brought and sold to where the readers are at this time of year. The bikes only circulate around Zurich's lake basin and between the main railway station and Bahnhofstrasse or Niederdorf when the weather is fine. The sales staff were recruited in cooperation with the social services of the city of Zurich. And the new sales channel managed by Valora does not cause any other additional inconvenience, according to a press release.
If the test is successful, the "Swiss Press Bikes" will also be used in other Swiss cities from next year.
What was successfully implemented in Frankfurt last year is intended to boost sales in Switzerland during the summer slump. Newspapers and magazines are to be brought and sold to where the readers are at this time of year. The bikes only circulate around Zurich's lake basin and between the main railway station and Bahnhofstrasse or Niederdorf when the weather is fine. The sales staff were recruited in cooperation with the social services of the city of Zurich. And the new sales channel managed by Valora does not cause any other additional inconvenience, according to a press release.
If the test is successful, the "Swiss Press Bikes" will also be used in other Swiss cities from next year.
