Kolsquare acquires Storyclash and strengthens its DACH business
The influencer marketing platform Kolsquare is acquiring its Austrian competitor, Storyclash. The acquisition creates the largest European provider in the influencer tech market in terms of customer base. Together, the two companies have approximately 2,000 customers in more than 30 countries.
Influencer marketing platform Kolsquare announces the acquisition of Austrian SaaS company Storyclash. With this step, Kolsquare is expanding its presence in German-speaking countries and strengthening its technological base in the field of AI-supported influencer marketing - at the same time signaling the ongoing consolidation in the European influencer tech market.
Storyclash was founded in Austria in 2016 and is one of the established SaaS providers for influencer analysis and campaign management in the DACH market. Kolsquare has been part of Team.blue since 2024 and is active in several European markets, including France, Germany, Spain, Italy, the UK and the Nordics. In recent years, the company has accelerated its growth through the acquisitions of Woomio and Inflead, among others. With Storyclash, Kolsquare is now strengthening its foothold in the DACH region and expanding its AI expertise.
Around 2000 customers in over 30 countries
Both companies are aimed at brands, agencies and public organizations that plan, manage and evaluate influencer campaigns based on data. Following the acquisition, Kolsquare and Storyclash now have a combined customer base of around 2,000 companies in more than 30 countries. Storyclash will remain as a platform and brand for the time being - with the addition "by Kolsquare".
Focus on AI-supported evaluations
As part of the acquisition, Kolsquare and Storyclash are integrating their platforms technologically in order to further expand AI-supported evaluations and campaign management. Both companies use artificial intelligence to analyze creator data, predict campaign performance and automate processes. The focus is on faster evaluations, better benchmarking and more efficient management across multiple markets. The aim is to accelerate the further development of the functions and improve the scalability of the solutions.
In addition to technological expansion, Kolsquare also emphasizes regulatory and social aspects. The company is a Certified B Corporation and positions itself with functions for transparency, compliance and sustainability in influencer marketing. Storyclash will play an important role in the further expansion of these activities in the DACH region.
Voices on the takeover
"We have built Storyclash into one of the leading SaaS providers for influencer marketing for D2C brands in the DACH region through our focus on continuous innovation - especially in the field of AI," says Andreas Gutzelnig, Co-Founder and CEO of Storyclash. "The acquisition by Kolsquare provides Storyclash with an accelerated European presence and the necessary support to offer our clients even greater added value in the future. We look forward to working with the Kolsquare team to further advance AI-based influencer marketing solutions for our clients in Europe and beyond."
Quentin Bordage, CEO of Kolsquare, adds: "We are delighted to welcome Storyclash to Kolsquare. The team has done an excellent job of building a strong local customer base in the DACH region. We were particularly impressed by the quality of Storyclash's technology, its pioneering role as an AI-powered solution and its impressive portfolio of brands and agencies. We also value the team, which has been working successfully in the region for years. This acquisition is another important step in our mission to empower tomorrow's brands - regardless of their location - with the power of influencer marketing."
