OMD Switzerland wins media account from Orell Füssli
Since January, the Swiss bookstore Orell Füssli has been relying on the media expertise of OMD Switzerland. The agency is handling media strategy, planning, and buying for selected channels and is helping the company target book lovers in the Swiss market.
Orell Füssli, Switzerland's leading bookseller with a rich tradition, will be relying on the media expertise of OMD Switzerland in future. Since January 1, 2026, the agency has been responsible for the media strategy, planning and media buying of selected media channels, thus supporting the targeted addressing of book lovers and reading enthusiasts in the Swiss market.
By choosing OMD Switzerland, Orell Füssli is underlining its claim to pursue innovative communication channels and further strengthen the brand. The collaboration is based on mutual trust, sound industry knowledge and the common goal of placing the fascination for books and the reading experience at the center of the campaigns.
Tailor-made strategies for the Swiss book market
"Our team develops customized strategies based on sound local know-how and a deep understanding of our customers' needs. With a clear focus on customer centricity, we ensure that Orell Füssli's brand messages reach their target groups highly effectively and have a lasting impact," emphasizes Nannette Passberg, CCO Omnicom Media Switzerland.
"We are very much looking forward to working with Orell Füssli. Together we will realize innovative campaigns that focus on the diversity of the book trade and the enthusiasm for reading," adds Christian Rufener, Managing Partner, OMD Switzerland.
With this partnership, Orell Füssli and OMD Switzerland are providing new impetus for successful and future-oriented communication in the Swiss book market.
