Coca-Cola becomes official partner of Padelcity
Coca-Cola will be Padelcity’s official soft drink partner starting in 2026. The beverage company will thus be present at all existing and future facilities with a broad portfolio of soft drinks and refreshments. The partnership also includes integrations into the Padelcity app as well as marketing campaigns on social media channels.
Coca-Cola Europacific Partners Germany (CCEP) and Padelcity have agreed on a marketing cooperation. From 2026, Coca-Cola will be the official soft drinks partner of the market-leading operator of padel facilities in Germany. The beverage company will be represented at all existing and future facilities with a broad portfolio of soft and refreshing drinks.
The partnership goes beyond mere product presence: Coca-Cola will be integrated into the Padelcity app and be present on the company's social media channels. The common goal is to inspire and refresh fans and players of the trend sport.
Focus on dynamism and community
Andreas Laub, Head of Partnership & Asset Management at CCEP, explains: "Padel is not only a trend sport, but also stands for dynamism, community and fun - values that fit perfectly with Coca-Cola. With the cooperation with Padelcity, we want to further promote the enthusiasm for this sport together and offer fans special experiences. We are very much looking forward to working together and to actively supporting and refreshing the padel community in Germany."
Jonathan Sierck, Co-Founder and Managing Director of Padelcity, emphasizes the importance of strong brand partnerships: "We set out to make the sport of padel accessible to a broad section of the population. Strong brand partnerships in which both sides benefit equally are essential. Coca-Cola perfectly complements our previous collaborations and we are very much looking forward to working together."
Coca-Cola Europacific Partners Germany is the largest German beverage company with a sales volume of almost 4.1 billion liters (2024). CCEP serves around 325,000 retail and food service customers and employs around 6,500 people.
Padelcity currently operates 25 facilities with more than 130 courts in Germany. Founded in 2023 and headquartered in Munich, the company employs more than 150 people. Existing brand partnerships include CUPRA, Babolat, Falke, Hansemerkur, Haier and Natural Elements.
