SRF achieves record market shares on TV and radio in 2025

SRF recorded outstanding audience figures across all channels in 2025. The TV channels SRF 1, SRF zwei and SRF info achieved a market share of 33.4% - the second-highest figure since the measurement changeover in 2013. Between 7 p.m. and 10.30 p.m., the evening broadcasting time with the largest audience, SRF's TV channels even reached a new high with a market share of 42.1%. SRF is also the market leader among the younger target group of 15 to 29-year-olds, with a market share of 31.4 percent for the whole day and 36.4 percent for the main evening. Overall, SRF's TV program reached an average of 3.6 million people per week, or almost two thirds of the Swiss-German population who watch television.

Landslide and US tariffs move Switzerland

The most-watched information program of the year, with an average of 878,000 viewers, was the main edition of "Tagesschau" on 28 May 2025, when a devastating landslide occurred in Blatten VS. "Schweiz aktuell" and "10 vor 10" also achieved above-average ratings on that Wednesday, with an average of 499,000 and 446,000 viewers respectively. The natural disaster had a strong impact on all channels in the days before and after. The live tickers on srf.ch and in the SRF News app, which ran from May 20, 2025, were viewed over 4.6 million times in total. The video recordings of the landslide achieved a total of almost 1.3 million starts on the SRF online platforms.

Over the year as a whole, an average of 577,000 people watched the main edition of "Tagesschau". The market share of 53.0% corresponds to the highest value outside of the pandemic years 2020 and 2021, when the population's need for information was above average. With around 607,000 daily visits, the SRF News app achieved a new record since the measurement changeover in 2020. The high usage figures reflect the eventful year, in which the inauguration of US President Donald Trump, the death of Pope Francis and the conflicts in the Middle East and Ukraine were among the topics of interest. August 1, 2025, when the US announced tariffs of 39% on Swiss exports, was the day with the highest number of visits on the SRF News app in 2025, with almost 1 million visits.

Swiss ski stars and women's national team inspire

The men's downhill in Wengen on January 18, 2025 was the most popular broadcast of the year, with an average of 965,000 people watching the Swiss one-two victory by Marco Odermatt and Franjo von Allmen. The Lauberhorn downhill has not recorded higher viewing figures since 2015. The market share was 80.1 percent. Around three weeks later, von Allmen was crowned downhill world champion at the Alpine Ski World Championships in Saalbach. An average of 925,000 viewers tuned in to SRF zwei to follow the Bernese Oberlander. An average of 943,000 people watched the World Championship final of the Swiss men's national ice hockey team against the USA in Stockholm on May 25, 2025.

A particular highlight in 2025 was the UEFA Women's EURO in Switzerland. The dramatic final between England and Spain was watched by an average of 889,000 viewers, corresponding to a market share of 56.4%. The Swiss national team also generated a great deal of interest among the SRF audience with its performances. An average of 725,000 people watched the national team's four matches. The quarter-final against Spain set a new record for a women's national team match with an average of 817,000 viewers and a 61.6% market share.

The broadcast of the "Eidgenössisches Schwing- und Älplerfest" at the end of August 2025 also reached new heights. On average, 472,000 people watched the entire 15-hour live broadcast, which corresponds to a market share of 71.8%. This is the highest audience share for an ESAF since the measurement changeover in 2013. The livestream on the SRF online platforms was started around 2.3 million times over the two days, making it one of the most used of the year.

Eurovision Song Contest and Happy Day in focus

Another highlight of the SRF program was the "Eurovision Song Contest", which was held in Switzerland for the first time since 1989. With an average of 764,000 viewers and a market share of 58.2%, the broadcast of the final from Basel on May 17, 2025 achieved the highest figure of all ESC editions since the measurement changeover in 2013.

The year was also marked by a change of presenter for "Happy Day". Röbi Koller stepped down from the stage 37 years after his first TV appearance on SRF. His last "Happy Day" show on April 5, 2025 was watched by an average of 623,000 viewers, which corresponds to a market share of 45.4 percent. The first show with Koller's successor Nik Hartmann even reached an average of 713,000 people and a market share of 51.1 percent - the highest "Happy Day" market share since 2013.

The five episodes of the fifth season of "SRF bi de Lüt - Winterhüttengeschichten" reached an average of 632,000 viewers and a market share of 40.5 percent, the second-highest figure since its launch in 2021. "Donnschtig-Jass" also continues to enjoy great popularity: the 24 July 2025 edition in Klosters achieved the highest viewer ratings since 2017 with an average of 575,000 viewers. With an average of 575,000 viewers, the 24 July 2025 edition in Klosters achieved the highest viewing figures since 2017. Online, the new dating format "Alone Together" was particularly impressive: the six episodes of the first season achieved a total of around 650,000 starts on Play SRF. This makes it the most successful entertainment format on the SRF online platform to date.

Documentaries and series score points online

The most-watched "DOK" in 2025 was "Umbruch im Bergdorf - Von der Zukunft in den Alpen" on September 25, 2025. On average, 434,000 people watched the documentary, which corresponds to a market share of 35.5 percent. The program also achieved around 195,000 starts on Play SRF and YouTube. The "Impact" report on cocaine use in Switzerland also attracted interest on both platforms - it achieved a total of 675,000 stream starts. On YouTube, over 80 percent of all viewers were under the age of 45.

With over 1.3 million online views, the 16th season of "Auf und davon" was also convincing. Linear, the "DOK" series about Swiss emigrants reached an average of 670,000 viewers per episode and a market share of 42.6 percent. The "Puls" program about dementia among young people also attracted interest, with an average of 415,000 viewers and a market share of 31.8%.

Finally, the new "DOK" series on the Hotel Gstaad Palace as part of "Inside Gastro" caused quite a stir. The four episodes were streamed over 1.5 million times in total on the various online platforms. The first episode of the series alone achieved around 501,000 starts. The new SRF crime series "Maloney" was also frequently streamed online: the eleven cases of the thuggish private detective have so far achieved a total of 835,000 views on Play SRF.

Radio SRF remains market leader

46.5 percent is the market share of Radio SRF 1, Radio SRF 2 Kultur, Radio SRF 3, Radio SRF 4 News, Radio SRF Musikwelle and Radio SRF Virus in 2025. On weekdays between 06.00 and 09.00, the time of day with the highest number of listeners, on average half of all radio listeners in German-speaking Switzerland chose a station in the SRF radio family. Radio SRF 1 remains the market leader in German-speaking Switzerland with a market share of 23.1 percent. Around 58% tuned into an SRF radio station every week. The "Rendez-vous" edition at 12.30 p.m. reached an average of 418,000 listeners on weekdays, while the "Echo der Zeit" at 6 p.m. reached 234,000 listeners. This corresponds to a market share of 44.6 and 27.8 percent respectively. Due to the switch-off of FM frequencies by the SRG at the end of 2024, the use of SRF radio stations is lower than in previous years.