Flinxio Rankings 2025: Branding and digital presence dominate search trends

The Swiss B2B search portal Flinxio has analyzed the most searched marketing services of the past year. The analysis of tens of thousands of search queries shows a clear picture: services relating to digital presence and brand presence lead the ranking.

Brand as a strategic focus

Since its launch, Flinxio has steadily gained in importance as a search portal in the Swiss marketing and advertising market. This analysis of the most searched services, company categories and industry experience provides detailed insights into search trends for the first time. The 2025 rankings are based on over 40,000 search queries on www.flinxio.ch.

The analysis of the most sought-after services reveals a focus on long-term marketing. At the top of the top 10 are branding and corporate identity, followed by web and app development as well as graphic design and layout. Other services in demand are marketing management, search engine optimization (SEO), digital marketing, advertising and campaigning, video marketing, customer experience as well as text and copywriting.

In terms of company categories, branding agencies dominate the ranking, followed by web agencies, digital agencies, design agencies and communications agencies. The most sought-after industry experience includes architecture, construction and real estate, public administration, IT and telecommunications, healthcare and education.

AI as a driver of development

For the Flinxio team, the focus on topics relating to brand identity and visibility is also due to technological change. "The available data shows a focus on fundamental topics," explains René Amstutz, Founder and CEO of Flinxio. "At a time when AI-generated content is flooding the market, companies are increasingly looking for ways to emphasize and protect their uniqueness through professional branding and a first-class digital presence."

Flinxio is the neutral Swiss B2B search portal for marketing services. Based in Lucerne, the company brings transparency to the marketing industry. With a comprehensive database of over 6,500 service providers, Flinxio enables clients to conduct an efficient, filter-based search based on services, industry experience and verified customer reviews.