Tages-Anzeiger lets Kulturbund design away from home
From Thursday through Saturday, visual communication students at the Zurich University of Art and Design (HGKZ) will design the fifth edition of the *Tages-Anzeiger*.
From Thursday to Saturday, students of Visual Communication at the University of Art and Design Zurich (HGKZ) will be designing the fifth edition of the Tages-Anzeiger. As Editor-in-Chief Peter Hartmeier explains in a press release, this graphic and journalistic experiment is taking place against the backdrop of the "Festival of the Arts", which is taking place in Zurich this weekend. The Tages-Anzeiger has decided to enter into this media partnership because the festival marks the start of a cultural policy change. The HGKZ and the Hochschule für Musik und Theater (HMT) are merging to form the Zurich University of the Arts.
The students have a free hand in the design. They can use their work to show the public what kind of newspaper they would like to develop as the designers of tomorrow, Hartmeier continues. The Tages-Anzeiger also wants to trigger a discussion about graphics and visual communication and expects answers to the questions of what kind of newspaper a future graphics elite would have in mind, what the design priorities would be or how a newspaper that the students would like to read in the future should be designed. The Tages-Anzeiger readership also benefits from the experiment: they can experience what graphics designed by young people could look like in everyday newspaper life.
The students have a free hand in the design. They can use their work to show the public what kind of newspaper they would like to develop as the designers of tomorrow, Hartmeier continues. The Tages-Anzeiger also wants to trigger a discussion about graphics and visual communication and expects answers to the questions of what kind of newspaper a future graphics elite would have in mind, what the design priorities would be or how a newspaper that the students would like to read in the future should be designed. The Tages-Anzeiger readership also benefits from the experiment: they can experience what graphics designed by young people could look like in everyday newspaper life.
