Sir Mary Media integrates Hutter Consult

The Zurich-based media agency Sir Mary Media is further developing its range of services and will combine the expertise of Hutter Consult under one roof in future. The result is an even stronger offering at the interface of creativity, media and performance - with the unchanged goal of providing clients with holistic support and achieving measurable impact along the entire funnel.

This move underscores the growth trajectory of the next-gen 360° media agency, which was founded in spring 2025 and now has over 30 media specialists. The existing management team at Sir Mary Media will remain unchanged and will be strengthened by the addition of Thomas Besmer from Hutter Consult. As part of this merger, Hutter Consult will no longer operate on the market as an independent agency brand. The existing activities and competencies will continue to be fully integrated into Sir Mary Media.

"We want to be the first choice for our clients when it comes to innovative, technology-driven and success-oriented communication solutions. The merger is an important step on our way to becoming one of the top 5 media agencies in Switzerland," says Fabian Habisreutinger, Managing Director of Sir Mary Media.

Networking where it creates added value

The further development is part of the strategic orientation within the Myty Group. Myty is deliberately not pursuing a one-size-fits-all approach: agency brands remain independently positioned, but are networked where it creates the greatest added value for clients.

"We are bundling what is tried and tested and placing it in strong hands. The integration of Hutter Consult into Sir Mary Media creates a clearly focused and powerful media offering for customers. At the same time, this is a logical step for me to hand over responsibility and create space for new developments within the Myty Group," says Thomas Hutter.

"The integration of Hutter Consult into Sir Mary Media shows how we see Myty: not as a consolidation octopus, but as a networked system of specialized brands. We consolidate expertise where it makes sense from a professional and client perspective - and thus create scalable excellence in media, creation and technology," says David Rost, CEO and founder of the Myty Group.

Myty brings together specialized agencies from all over Europe and offers its clients networked excellence in strategy, marketing, creation and technology. The range of services extends from Brand & Experience to Performance, Growth & Media, eCommerce & Digital Products, Influencer Marketing, Data & AI Transformation and Reputation & Public Voice.

Sir Mary unites creative and media agencies under one roof, with the common philosophy: We think brands holistically and results-oriented. The agency develops strategies, ideas and technologies for brands that make an impact in a digital world.