Metzgerlehner realizes Phonak spot

The Phonak cycling team has commissioned the Zurich agency Metzgerlehner to produce a TV trailer. At the beginning of the commercial, the viewer only sees black, according to a press release. They hear the heartbeat of a cyclist, the clicking of the gears and the jumping of the chain. The trailer ends with Phonak's current claim: "Better hearing for a better life". Over the next four weeks, the clip will be shown 200 times each in German, English and French on Eurosport.