Fab Studio becomes part of the Ykone Group
The Zurich-based social media and content creation agency Fab Studio is joining the international Ykone Group. The merger will result in the founding of Ykone Zurich. The goal is to more closely integrate social media, influencer, and creator marketing in the Swiss market and offer these services from a single source.
The Ykone Group was founded in 2025 by the Financial Times and Statista as one of Europe's "Long-Term Growth Champions" and is listed as the 68th best-ranked influencer marketing agency. Ykone is one of the world's leading influencer marketing agencies, generates over 100 million euros in annual revenue, employs more than 300 people in 18 markets and has been present in Switzerland with a location in Geneva since 2020.
With the new location in Zurich, Frank Ritter and Berkan Kayacan, founders and managing directors of Fab Studio, are combining their local social media and content expertise with the international influencer and talent infrastructure of the Ykone Group.
"With Ykone Zurich, we are not building a traditional agency model, but the strongest creator & social media ecosystem in Switzerland. The combination of progressive content creation from Fab Studio and the international influencer and talent power of Ykone sets a new benchmark in the market," says Frank Ritter, founder and Managing Director of Ykone Zurich and Partner of Ykone Switzerland.
Services and strategic focus
The merger takes place against the backdrop of an increasing professionalization of the creator economy and a growing demand for integrated social and influencer marketing solutions. Fab Studio brings its expertise in social media strategy, content creation, performance marketing and community management to Ykone Zurich. The Ykone Group complements these services with international influencer and creator marketing, talent management and data-based creator intelligence solutions.
"The partnership makes it possible to implement creator marketing and social media in the way the market demands today: integrated, strategic and measurable," explains Berkan Kayacan, founder and managing director of Ykone Zurich and partner of Ykone Switzerland.
Fab Studio is a social media and content creation agency founded in Switzerland with a focus on creator-driven storytelling, platform strategies and performance-oriented social media solutions. In recent years, the Ykone Group has realized international campaigns for brands in the luxury, fashion, beauty, lifestyle and travel sectors, including Swarovski, Burberry, Gucci, Louis Vuitton and Prada.
Olivier Billon, founder and CEO of the Ykone Group, also emphasizes the importance of the merger: "Frank Ritter and Berkan Kayacan have a deep understanding of creator culture, social media and modern brand management at an exceptionally high level. Together with Ykone Zurich, we are building a hub that will set new standards for creator and social media marketing."
