Go feeds students with promotional package

With its new "Scroggin - Swiss Student Pack" service, the consultancy agency Go Uni-Werbung is offering companies the opportunity to promote their products to students. The first mailing will take place in November 2006 and should reach 10,000 students who have registered on the website. "With Scroggin, we have found an alternative to sampling at universities," Erik Streller-Shen, Managing Director of Go Uni-Werbung, explains the idea to Werbewoche. As sampling produces a lot of waste, it is often difficult to obtain permits for distribution campaigns. This hurdle can now be avoided with the student package. The contents of the advertising mailing can be samples, promotional gifts and information brochures. Scroggin - the word comes from New Zealand and means student food - can reach an attractive target group between the ages of 18 and 26, according to a press release. From November, companies will also be able to provide information about other products, services and career opportunities on the website. The range of offers is completed by short entries in the newsletter and banner impressions. Go Uni-Werbung is a consultancy specializing in advertising at universities and universities of applied sciences in Europe. It was launched in Switzerland in 1989. The agency now carries out university advertising at most of the more than 3600 European universities and universities of applied sciences.