USA: TV advertising leads the way
In 2005, the U.S. advertising industry invested $26.7 billion in television advertising on traditional broadcast networks—the largest amount of any sector.
In 2005, the US advertising industry invested 26.7 billion dollars in TV advertising by traditional television companies. This represents an increase of 1.9 percent compared to 2004 and a 9.9 percent share of the overall market, writes Horizont.at. This is followed by daily newspapers and newspapers with a total share of 25.16 billion dollars (9.4%) and magazines with 23.22 billion (8.6%). This media category achieved an increase of 7.3 percent compared to the previous year. Spot TV accounted for USD 17.12 billion, followed by cable TV networks with USD 16.45 billion and the Internet with USD 8.3 billion. Advertising investments for local radio stations amounted to 7.4 billion dollars and those for the trade press to 5 billion dollars. At the bottom of the list are syndicated TV (4.22 billion), outdoor (3.53 billion) and national newspapers (3.47 billion).
