Prof. Dr. Sven Reinecke as a guest on "stefanundstefan": Marketing 2026 - Trends & Skills
The latest episode of the HWZ podcast «stefanundstefan» is now live. This time, it features Prof. Dr. Sven Reinecke, author of the CMO Barometer 2026.
What does successful marketing really need in 2026? As economic uncertainties increase and budgets come under pressure, marketing managers are faced with fundamental strategic decisions.
In the stefanundstefan® podcast, Stefan Eggenberger and Stefan Vogler talk to Sven Reinecke, author of the CMO Barometer 2026 study, about the key trends and skills that will shape marketing in the still young year.
Click here to watch the episode: stefanundstefan | Marketing 2026: Trends & Skills
«HWZ on Air: stefanundstefan»—the HWZ podcast with Stefan Eggenberger and Stefan Vogler. In their conversations with experts, the two take a close look at relevant topics in the field of communication. They analyze, comment, and offer practical guidance. Real-world examples are combined with academic insights, providing the perfect support for everyday communication. Sharp commentary included.
