Ringier Advertising markets yallo TV exclusively
At the start of the year, Ringier Advertising secured exclusive marketing rights for yallo TV, a leading provider of digital TV streaming in Switzerland. The partnership gives advertisers access to a high-reach, premium TV environment with up to 150,000 active users per month and innovative advertising opportunities in the rapidly growing streaming market.
yallo TV offers television with more than 280 channels. This reaches up to 150,000 active users per month - across all devices on computer, tablet, mobile and connected TV. For advertisers, this means access to an attractive environment: the yallo TV platform impresses with its young, digital-savvy viewers, high viewer loyalty and data-based targeting options. The year 2026 promises exciting placement opportunities with numerous major sporting events.
Growth in the premium TV environment
Thomas Passen, Managing Director Ringier Advertising, on the partnership: "yallo TV complements our portfolio perfectly: a high-quality streaming environment with a loyal, digitally savvy target group - exactly what the advertising market is looking for in the moving image sector. In view of the Winter Olympics and the Ice Hockey and Football World Cup next year, this is particularly attractive for our customers."
Stefan Fuchs, Chief Consumer Officer - Flanker Brands at Sunrise, adds: "With Ringier Advertising, we are gaining a strong partner that will further expand our position in the advertising market and enable companies to reach their target groups across all relevant screens and devices. Together, we are focusing on sustainable growth and innovative solutions in a high-quality TV environment."
As a full telco provider, yallo provides clever, inexpensive and simple mobile, Internet and TV services from a single source and, in addition to the comprehensive yallo TV offer, offers the free and ad-financed entry-level version yallo Free TV.
Ringier Advertising is the marketer of Ringier Media Switzerland and other external publications and portals. The portfolio includes high-reach media brands such as Blick and blue News, special interest offerings such as Schweizer LandLiebe and renowned business titles such as Bilanz. Ringier Advertising stands for high-quality environments, innovative technologies and individual consulting. The Brand Studio provides creative approaches and supports advertisers in the creation of their campaigns.
