Claudia Jenni and Rainer Meier launch care plan for crisis communication
Two crisis communication experts are joining forces: Claudia Jenni and Rainer Meier are launching CrisisComms360, a new service for businesses, government agencies, and individuals. Their flat-fee Care Plan is designed to help even smaller organizations prepare for crises and provide immediate assistance in the event of an emergency.
The two came up with the idea independently of each other. Claudia Jenni, owner of Kommunikationsatelier in Zurich, comes from the banking, healthcare, education and administration sectors. In her day-to-day work, she repeatedly experiences how little companies are prepared for potential crises. "I've known Rainer for over 30 years. We discussed the topic at a meeting some time ago. Independently of each other, we both had plans to realize such a care product. So what could be more obvious than to join forces?" explains Jenni.
Flat fee model for more planning security
In addition to a comprehensive analysis, the Care Plan offers various crisis preparation services as well as an on-call service in the event of an emergency. Rainer Meier, CCO of international corporations for over 20 years, now advises various companies and individuals from business and politics. "We also want to give companies without a large communications team or crisis knowledge, authorities, schools and individuals the opportunity to prepare professionally for a crisis. That's why we offer the Care Plan for a flat fee. The customer sees what they get."
Network of 20 specialists
The focus is on practical preparation for possible crises so that organizations remain capable of acting in an emergency. At the same time, the model offers the security of being able to immediately fall back on Claudia Jenni and Rainer Meier's extensive experience from real crises in the event of an emergency, comparable to an insurance policy.
CrisisComms360, based in Zurich, is organized as an association. Claudia Jenni and Rainer Meier have recruited around 20 selected specialists from their networks who are on hand to provide support when things really go wrong. As the name suggests, CrisisComms360 offers all services relating to crisis communication.
