Coca Cola celebrates 70 years in Switzerland
To mark its 70th anniversary, Coca-Cola is adapting its global campaign, "Welcome to the Coke Side of Life," specifically for Switzerland, thereby giving itself a fresh new look.
The beverage giant Coca Cola has been represented in Switzerland for 70 years: In 1936, car importer Max Stoos concluded a concession with the headquarters in Atlanta and founded Boissons Désaltérantes in Lausanne. To mark this anniversary, Coca Cola is adapting the new global campaign "Welcome to the Coke side of life" especially for Switzerland. The aim of this campaign is to convey a new positive attitude to life to consumers, announced Flavio Calligaris-Maibach, Head of Marketing, in a press release. The Group is celebrating its 120th anniversary worldwide this year. The company owns 400 brands, around 30 of which are in Switzerland, including Fanta, Sprite, Nestea, Powerade, Nescafé Xpress, Minute Maid and Valser. In 2005, the Swiss drank 43 liters of Coca Cola per capita.
