WOZ launches sponsorship for letters
For its 25th-anniversary issue, the weekly newspaper WOZ—which is always struggling financially—has come up with a new funding idea.
For the 25th anniversary issue of the weekly newspaper WOZ, which is always in financial difficulties, the newspaper has come up with a new financing idea. In addition to the usual advertisers, sponsors are now being sought for all the letters of the alphabet. Only if all letters have at least one sponsor can the anniversary WOZ be printed without gaps, according to a press release. The letters are divided into three categories and cost between 25 and 2500 francs. However, the campaign also harbors risks: If there are gaps in the text of the 5 October 2006 edition, the weekly newspaper will not have been able to mobilize enough sponsors among its 113,000 readers.
