Lauschsicht provides insight into the Edelweiss cockpit with an employer branding film
The Zurich-based agency Lauschsicht has produced an employer branding video for Edelweiss that offers prospective pilots an authentic look inside the cockpit. The video combines documentary-style footage with promotional content and highlights what sets the vacation airline apart as an employer.
Lauschsicht was allowed to accompany the crew of the vacation airline Edelweiss on several rotations and captured what makes the difference for interested pilots. The film "More than just flying" claims to be a hybrid of reportage and image film and aims to convince in the area of employer branding and recruiting with a lot of information content, closeness and authenticity. It is the first time that Edelweiss has provided insights for applicants in this way.
Among other things, Edelweiss offers varied destinations as well as a mixed-fleet flying concept that enables assignments on different types of aircraft on short and long-haul routes, complemented by a familiar working environment. These and many other topics are woven into a storyline that has been implemented with a great deal of productive flexibility on regular flights.
Trust as a prerequisite
Credible content in the area of employer branding is created from within. For the film production, this means becoming part of the crew for a certain period of time. Only through a great deal of trust and experience in the airline sector was it possible to be there in a natural way. This allows the candidates to form their own impression.
Culture as a success factor
It goes without saying that a crew works together perfectly in the cockpit. However, it is not self-evident that a crew also harmonizes on a human level and thus constitutes the culture of a company. This is the result of an application process with a great deal of sensitivity - this film was also produced for this process. It is intended to give interested parties an insight and help them find out whether such a working environment is right for them.
Lauschsicht is a Zurich-based agency and film production company for real stories. The focus is on transparency, authenticity and humanity for fascinating companies.
Responsible at Lauschsicht: Kevin Blanc (concept, direction, camera, producer), Marius Thut (camera), André Seiler (editing, grading, music), Janis Graf (prod. assistance, grip). Responsible at Edelweiss: Tina Schudel (Senior Manager / Talent Management), Marc Aepli (Project Management / Brand Management and Marketing Communications), Nina Wach (Head of Brand Management and Marketing Communications).
