Baselland rejects tightening of the UWG
The draft revision of the Federal Act against Unfair Competition (UWG) is also not well received in Baselland. Here too, the government rejects the creation of a special offense of ambush marketing as too narrow and monopolistic.
The draft revision of the Federal Act against Unfair Competition (UWG) is also not well received in Baselland. Here too, the government rejects the creation of a special offense of ambush marketing as too narrow and monopolistic. Ambush marketing is not generally unfair, but only if the public is deceived, the government announced on Tuesday. However, the existing law would already provide sufficient protection against deception. The amendment demanded by European football association Uefa is therefore superfluous.
The government also suspects that the primary aim of the change in the law is to give Uefa a quasi-monopoly position in the run-up to the 2008 European Championship so that it can generate more advertising money, according to a statement from the SDA news agency. However, such excessive and privileged protection of the position of a major private organizer is contrary to Swiss competition law.
The consultation period runs until mid-August. Before the canton of Baselland, the governments of Thurgau (see www.werbewoche.ch) and Solothurn ( see www.werbewoche.ch) have already spoken out against the revision. The umbrella organization Schweizer Werbung also expressed negative views on the planned revision (see www.werbewoche.ch).
The government also suspects that the primary aim of the change in the law is to give Uefa a quasi-monopoly position in the run-up to the 2008 European Championship so that it can generate more advertising money, according to a statement from the SDA news agency. However, such excessive and privileged protection of the position of a major private organizer is contrary to Swiss competition law.
The consultation period runs until mid-August. Before the canton of Baselland, the governments of Thurgau (see www.werbewoche.ch) and Solothurn ( see www.werbewoche.ch) have already spoken out against the revision. The umbrella organization Schweizer Werbung also expressed negative views on the planned revision (see www.werbewoche.ch).
