BAG awards communication mandate Love Live 2026-2030 to the agency Zeam
The "Love Life 2026–2030" communications contract has been awarded: Following a two-stage, selective WTO bidding process, the ZEAM agency has been awarded the contract to plan and implement communications initiatives aimed at young people aged 16 to 26.
The former Love Life population campaign is now focusing on adolescents and young adults aged 16 to 26. The aim is to inform and raise awareness of sexually transmitted infections (STIs) and safer sex among the next generation of sexually active people in Switzerland. To this end, the further development of online channels and measures is planned, as well as new partnerships with institutions in the leisure sector for young people aged 16 to 26.
Love Life is a partner campaign of the supporting organizations Federal Office of Public Health, Swiss Aids Federation and Swiss Sexual Health.
