Private media found the Swiss Free Media Association

The private media companies will have their own association, which aims to make the concerns of the independent media more heard in the media scene. "The companies that are dissatisfied with the recently revised RTVA have neglected to build up effective lobbying," Paul Grau, Managing Director of Star TV and founding member, told Werbewoche. The association therefore also has medium to long-term planning in mind. "We want to make our voice heard at association level, as the revision of the RTVA has resulted in the opposite of the expected liberalization." The work of the Swiss Free Media Association is dedicated to the common goal of helping a modern and diverse media landscape in Switzerland to achieve a breakthrough. Talks are currently being held with the media companies. As the founding members Star TV and Radio 105 emphasize, the new association has already met with great interest in the founding phase. With the chosen approach, the two founding members are also taking a more cautious approach than U1 Tv, whose planned referendum against the new RTVA did not materialize (see
www.werbewoche.ch).Kathrin Fischer