Sebastian Jacobs is the new publishing director at Betty Bossi
With the help of experienced media strategist Sebastian Jacobs, the company aims to further expand its reach and attract new advertising partners.
Betty Bossi has appointed Sebastian Jacobs, an experienced marketing and reader market expert, as its new publishing director. Jacobs has been responsible for the print and digital subscriptions as well as the advertising market of the Betty Bossi Media.
The 46-year-old industry professional in B2B and B2C marketing has extensive experience in building customer loyalty, community engagement and brand partnerships. He has been involved in the digital transformation of media companies for many years. With a focus on personalized customer approach, new sales channels and data-based processes, he has helped to make regional media companies fit for the future.
Brand campaign with a focus on a young target group
With the movie "Hello Betty", the brand is currently experiencing a strong surge in attention. "The film is a stroke of luck for us," says Jacobs. "It tells our story and values and makes Betty Bossi also relevant for generations Y and Z."
Parallel to the film premiere, the company is launching an extensive digital brand campaign that specifically addresses these younger target groups. "This will also open doors for advertising partners to a digitally savvy, affluent community with a high affinity for food and lifestyle."
Credibility as the strongest asset
Jacobs sees the strength of Betty Bossi clearly in the credibility of the brand: "Betty Bossi is the first female food influencer in Switzerland. The trust of our community is our strongest asset - and it translates directly to brands that are present in our environments." With a reach of millions Betty Bossi Newspaper, recipe platform, social media and newsletter offers Betty Bossi an attractive advertising environment with a high level of impact.
The company wants to remain in the spotlight in 2026. It is celebrating its 70th birthday with a year-round Happy Birthday campaign. It is also launching a live cooking show in DASZELT in the format of a "cooking and dinner spectacle", which will be stopping off in five cities and is also suitable for customer and team events.
