New chapter for Geyst: With Reto Baumann as CEO at Giesshübelstrasse

The Zurich-based brand and communications agency Geyst is realigning itself. Reto Baumann, an experienced brand strategist and communications specialist, is taking over the operational management as CEO. At the same time, the agency has moved into its new home at Giesshübelstrasse 62.

Strategic depth and creative relevance

Reto Baumann is enthusiastic about his new role: "Geyst has everything you need for successful marketing communication today: strategic depth, creative relevance and excellent execution across all touchpoints. Something that is deeply anchored in our own brand DNA - Straumann's roots are still tangible. I see Geyst as a place for excellent brand work and integrated communication for sustainable experiences with all relevant target groups.

The graduate brand strategist and qualified head of marketing communications is moving from Wirz to the LSA agency Geyst. He brings with him over 30 years of agency experience at home and abroad in the fields of brand management, corporate positioning and marketing communications. He is passionate about combining strategy, creativity and sustainable, measurable impact in B2C and B2B markets - always with the aim of achieving competitive advantages for his clients.

New office, new spirit

With the move to the new office at Giesshübelstrasse 62, Geyst is not only opening a new chapter in terms of space. "The new location stands for new beginnings. It is a statement for our way of working: open, collaborative, future-oriented," says Baumann.

The new environment not only offers more space for interdisciplinary collaboration, but also for encounters with clients, partners and friends of the agency. In urban proximity to the city center, a place is being created that promotes creativity, identity and development in equal measure.

"And if you fancy a coffee, our doors at Giesshübelstrasse 62 are open. We look forward to welcoming you!" says Baumann.