First step towards a research foundation

Radio and TV research SRG has made its research service fit for integration, which SRG announced three months ago,
she has now implemented: On June 30, she founded the company Mediapulse AG
for media research. This will take over all activities with immediate effect
of the SRG Research Service, which was previously run by SRG as a department.
has been managed. With the foundation of Mediapulse, SRG is taking the first
step, which is necessary in order to make radio and TV research one day
to integrate an independent foundation. The new RTVA
is required. Accordingly, Mediapulse will soon be publishing the panel of
Radiocontrol and Telecontrol as well as the associated Establishment
Survey (basic research) - at a value of 4.2
million francs.

The concrete effects of founding the company: From now on the
SRG research service Mediapulse, which is now an AG with two million
Swiss francs in share capital and its own Board of Directors. And the company
will soon be relocating to Thunstrasse 16 in Berne - which means that it will also be
will be physically separated from SRG. Nothing will change in terms of personnel
who works for the Research Service today, stays with it.
Head of Research Manuel Dähler becomes Managing Director of
Mediapulse. It is still unclear whether and when the people responsible for the
Internet research, from Mediapulse to the company Net Metrix
change. The internet research company Net Metrix will soon be separately
and jointly founded by SRG and Wemf - SRG is bringing its
new Internet panel (Net-Tracking).

Back to Mediapulse: its Board of Directors is headed by DRS Radio Director
Walter Rüegg presides over the committee, the other members are TSR Director Gilles
Marchand, Publisuisse Director Martin Schneider and Silvio Studer,
Head of the SRG Media Service Center. As Rüegg explained
Mediapulse's operating budget is made up of the revenues that
from the sale of radio and TV data to SRG and private broadcasters.
can be generated. The latter have the assurance that the prices for
the data will not be increased in the coming years. Not only that:
Rüegg even believes that he may be able to offer them even more cheaply than today.
can.

The next step is now the establishment of a research foundation
on. According to Rüegg, the Federal Office of Communications (Bakom) is already
invite "all interested parties" to a meeting soon. SRG, Bakom
and the associations of private TVs and radios have already submitted proposals.
which will be put up for discussion. The foundation will
The company is expected to be founded at the beginning of 2007, says Rüegg.

What will happen to Publica Data AG (PDAG) is still open. This
100 percent SRG subsidiary was previously responsible for the sale of the
research data to private parties. This was intended to
research remain separate. The associations of the
private TVs and radios will in principle be retained in the future. According to
Rüegg, they therefore had the opportunity to take over PDAG, but
no offers were received.

Markus Knöpfli