Anna Hug as a guest on "stefanundstefan": Fossil-free to digital - why Hug not only crunches, but leads
The latest episode of the HWZ podcast «stefanundstefan» is now live. This time, the guest is Anna Hug, co-managing director of Hug AG.
Hug AG, based in Malters, is not a traditional bakery—it’s a pioneer. While others talk about price wars and trends, Hug is making its mark with Switzerland’s first fossil-fuel-free bakery, digital processes, and a brand strategy that redefines “Swissness.” Stefanundstefan wanted to know how this transformation is succeeding, so they invited Anna Hug for an interview.
Click here to watch the episode: https://fh-hwz.ch/en/news/podcast/stefanandstefan-fossil-free-to-digital-why-hug-doesn't-just-crunch-but-drives
«HWZ on Air: stefanundstefan»—the HWZ podcast with Stefan Eggenberger and Stefan Vogler. In their conversations with experts, the two take a close look at relevant topics in the field of communication. They analyze, comment, and offer practical guidance. Real-world examples are combined with academic insights, providing the perfect support for everyday communication. Sharp commentary included.
