Made in Switzerland
Sports Gear: In the latest commercial by Tobias Weber for Nike Switzerland, national team players Philippe Senderos and Dani Gygax stay in the game until the European Championship.
National team players Philippe Senderos and Dani Gygax in the latest commercial from
Tobias Weber will be on the ball until the European Championships.
Uefa European Championship 2008," said a delighted Ralph
Zloczower, President of the Swiss Football Association, even before the
World Cup final. As the saying goes in football: after the game is the game.
before the game - to the delight of the advertising industry.
Even before the World Cup hype has died down and the sponsors have
Markom balance sheets, Nike Switzerland wants to maintain the high
Draw attention and positive emotions to the EM and yourself.
The earlier the better is the motto. Because in the race for the
Media presence is only the team supplier of the two
Host teams set - Puma. The other sports brands make
therefore draws attention to itself indirectly via side issues. When it comes to
new platforms and implementations is the world's largest
Sports outfitter not for surprising and very expensive appearances
advertising expenditure for the World Cup is even expected to exceed the quarterly result.
have burdened.
Nike is now cost-efficiently introducing the "Joga
Bonito" advertising spectacle from the World Cup campaign straight into the anticipation of the European Championships
and covers the topics of football culture and fairness. Under
the flagship Brazilian Seleçao, the campaign was launched locally.
broken down: In Switzerland, the full advertising package contained
partnerships such as those with 20 Minuten, Sunrise or Playstation, a
series of events, a tournament, Internet appearances with film footage and a
Competition.
A new viral spot by Wirz & Fraefel and director Tobias Weber
is updating the Swiss Nike online presence and is using the
the two national team players Philippe Senderos and Dani Gygax the strengthened
Radiate self-confidence to the brand. With single image shots
a camera fixed to the studio ceiling, natural surroundings and
subsequently animated with pixilation technology, a
created a two-dimensional world in which the star-studded cast of characters
Road markings and other objects juggled around.
A first for the production company Wirz & Fraefel and for the
local Nike agency + Sons, as the US brand had its first ever
spot for the Swiss market.
Luca Aloisi
