Arena and Premiere cooperate

Surprisingly, the two fighting cocks have reached an agreement regarding the distribution of the Bundesliga on pay-TV. According to the agreement, Premiere will in future be able to show the Bundesliga on the Kabel Deutschland GmbH (KDG) network, where the subscription broadcaster has a number of channels. People who watch Premiere via the KDG cable network can subscribe to the Arena offer via Premiere. Although this means that Premiere will have to advertise Arena involuntarily, Premiere can at least make the claim that the Bundesliga will continue to be shown partially true. The partnership will initially be valid for the next three seasons and is a win-win situation: the newcomer Arena gains access to 800,000 Premiere customers in the KDG network and the struggling pay-TV station Premiere can still offer the Bundesliga to a large proportion of its customers by broadcasting Arena programs. Premiere-Arena combination packages will be available in the cable networks and Unitymedia, the owner of Arena, will also offer Premiere packages to its cable customers.
Thanks to the technical cooperation, no new decoders are required. In Hesse, North Rhine-Westphalia and via satellite, Arena will market the broadcasts itself. KDG is the largest cable network operator with around 10 million connected households.