TBS redesigns website for PWG Foundation

The PWG Foundation was established in 1990 on the basis of a popular initiative. Its purpose is still as relevant today as it was 35 years ago: to preserve affordable residential and commercial space in the city of Zurich. With over 2,400 apartments and more than 300 commercial premises, the foundation has established itself as a pioneering player in Zurich's real estate market over the past three decades. Parallel to the relocation of the head office, the digital presence has now also been updated.

Digital home for all dialog groups

The website plays a central role as a contact point for all dialog groups: potential tenants looking for affordable apartments or commercial premises, interested residents or homeowners who are thinking about selling their property. The new site provides a quick overview of all information and activities - and thus also paints a diverse picture of the PWG Foundation. To this end, the content and the site have been restructured and access has been optimized for the various user groups. At the same time, the most important questions are now answered via more content.

Clearer, more modern and more diverse

The updated design concept presents the PWG Foundation with generous images, a striking use of typography and concise texts. For more variety and clearer differentiation, the color palette has been expanded and the secondary colors assigned to the subject areas. In addition, new design modules, functional elements, illustrations and icons create a better overview and clear reader guidance.

On the home page, you are greeted directly by moving situations from the PWG universe. The focus is on the identification of the PWG properties: The distinctive PWG houses can now also be found on the website. In this way, the content always reflects the values of the foundation: social responsibility, sustainable planning and architectural quality. In-depth information on the various areas of activity provides a good insight into the work of the PWG Foundation and the updated imagery conveys a lively portrait of the Foundation.

Integrated magazine section

The blog is no longer outsourced, but integrated into the site, making it much more present and expanding the editorial concept. Here, committed residents, tradespeople and employees talk about their everyday lives and bring the Foundation's wide range of activities, news and current projects to life. New, inspiring containers have also been developed for this purpose. In this way, the special features of the PWG run like a red thread through all the content.

Function follows form

The new PWG website also impresses functionally with greater clarity and a barrier-free user experience: the optimized search and filter function enables quick access to all topics and properties, and there is also a clear map and list view. Digital processes simplify contact and shorten paths. The responsive design and optimized performance ensure a seamless experience on all devices. The refreshed website is being consistently rolled out across the other digital touchpoints. The newsletter has also been redesigned.