Sony apologizes for racist Playstation ad

Following protests and accusations of racism from US civil rights groups and politicians against a Playstation advertisement, Sony has officially apologized. In June, the Japanese electronics giant had shown posters in the Netherlands showing a white woman aggressively grabbing the face of a black woman. The caption read: "The white Playstation is coming", as reported by SDA. Sony did not want to convey any message with the advertisement. Rather, the aim was to emphasize the contrast between the previous black and the new white version of the Playstation, said a Sony spokesperson. "But there were different views in the interpretation of the advertisement, and the company has apologized to those who were offended by the campaign," the spokesperson continued.
Provocative advertising is already well known, not least from Benetton.
However, Sony's marketing professionals should have realized in advance that such advertising generates more than just attention.