Comm'ents and Hegglin Media launch media training course
The communications agency Comm’ents and Hegglin Media are now offering a joint media training program. The training workshop combines the perspectives of corporate communications and journalism and is aimed at communications professionals and executives from companies, startups, and nonprofit organizations.
While the framework conditions for media professionals are constantly changing, artificial intelligence (AI) is also influencing the communication of organizations. The relationship between communications managers and media professionals seems to be suffering as a result of this change: Generic phrases and AI-generated quotes are increasingly replacing clear statements, evidence-based information as well as messages and attitude. Daniela Rhyner from Comm'ents and Sandrine Hegglin from Hegglin Media want to counteract this development. Together, they are launching a training workshop that addresses both the journalistic and the entrepreneurial perspective.
Two perspectives in one training course
The training workshop provides an understanding of the relationship between organizations and media professionals and their roles. While corporate communications specialist Daniela Rhyner sheds light on the perspective and strategy of organizations, qualified journalist Sandrine Hegglin brings in the perspective and requirements of editorial offices. "A look at everyday editorial work helps to understand what is relevant for media professionals," says Hegglin. Rhyner adds: "Media appearances offer opportunities if companies and organizations are prepared". It pays to be proactive in your media work and to prepare messages in a media-friendly way, continues Rhyner.
The media training is aimed at communication managers and communication teams as well as managers from companies, start-ups and non-profit organizations. Further information can be found at comm-ents.ch/communication/media-training and hegglinmedia.ch/2025/12/03/medientraining/.
Comm'ents is an owner-managed corporate communications agency based in Glattbrugg. The company designs practical communication solutions, creates corporate content and organizes events. Hegglin Media is an owner-managed media and communications company based in Wald. The company develops content for digital channels, moderates events and supports organizations in establishing a professional and authentic media presence.
