Four books that might interest you
In collaboration with GetAbstract, we’re highlighting four books in the fields of marketing and communications. This time: «Am Ende» by Jean-Remy von Matt, «Stark gegen Stress,» «Viele Generationen ein Team – Gemeinsam stark im Job mit KI,» and «My First Year as a Sustainability Manager.».
At the end
Experiences and insights from my creative life.
Jean-Remy von Matt
Publisher: Econ
Year of publication: 2025
Pages: 298
ISBN: 9783430212090
Jean-Remy von Matt has a problem with time thieves: he has spent his entire advertising career trying to keep these people at bay and not become one himself. That's why the 77 stories and observations in his book are enchanting, enlightening or totally banal, depending on your taste. And, according to the author himself, they get worse and worse from start to finish. That's why he asks you to keep reading until you can think of something more meaningful to do with your precious time. The concept works: An enjoyable read for anyone who wants to look behind the scenes of advertising.
getAbstract rating: 9
Qualities:
- Innovative
- Entertaining
- Inspiring
Strong against stress
Guy Bodenmann and Christine Klingler Lüthi
Publisher: Beobachter-Edition
Year of publication: 2025
Pages: 256
ISBN: 9783038756033
There are many guidebooks on the subject of stress. What sets this book apart from many others is its holistic approach. The two authors do not limit themselves to tips on what to do in acute stress situations. Instead, they go deeper and look for the inner prerequisites and personality traits that promote stress. According to their main message, stress takes place in the mind and therefore cannot simply be breathed away. This guide provides many examples, tools and helpful insights to support the cognitive work that is effective against stress.
getAbstract rating: 9
Qualities:
- Comprehensive
- Science-based
- Feasible
Many generations, one team
Strong together on the job with AI.
Rosemarie Thiedmann
Publisher: GABAL
Year of publication: 2025
Pages: 192
ISBN: 9783967392531
AI or no AI? That is not the question here, as Rosemarie Thiedmann believes that this has long since been decided. Much more important is how we can master key challenges with the help of artificial intelligence: bridging the digital divide between young and old, strengthening collaboration in diverse teams, attracting new talent and preserving the experience and knowledge of older employees. The organizational consultant proposes concrete applications that are also suitable for medium-sized companies. The result is a practical guide that encourages people to try out new things.
getAbstract rating: 8
Qualities:
- Feasible
- Practical Examples
- Inspiring
My First Year as a Sustainability Manager
Methods for successful onboarding in sustainability management.
Vera Pichler and Niels Christiansen
Publisher: oekom
Year of publication: 2025
Pages: 140
ISBN: 9783987261732
Sustainability is no longer a nice-to-have. It is increasingly being demanded by customers, investors, employees and even legislation. My First Year as a Sustainability Manager shows how sustainability managers systematically analyze companies, develop recommendations for action, implement strategies and make success measurable. The book explains how to involve stakeholders, create structures and establish a sustainable mindset - all step by step, practical and comprehensible. A guide for anyone who wants to understand and implement sustainability.
getAbstract rating: 8
Qualities:
- Feasible
- Systematically
- For Beginners
