SFLB sends Peikert Contract into retirement

Peikert Contract AG from Zug has changed its name and will operate as p-4 in future. In recent years, the more than 100-year-old company has increasingly evolved from a general contractor to a full-service real estate provider that offers its customers a comprehensive range of services in the areas of marketing, project development, project implementation, finance and controlling, according to a press release. To reinforce this new direction, the company has decided to change its name. This is also accompanied by a new claim: Plans and builds. The Spillmann/Felser/Leo Burnett agency was commissioned to develop the rebranding campaign. In a nationwide print and web campaign with local cinema and poster presence, the agency is sending the old name into retirement, namely to the deckchair on the beach. The campaign kicked off with a panorama advertisement on June 20. In addition to the rebranding campaign, SFLB is also responsible for the new CI/CD and the redesign of all publications. The website p-4.ch was developed in collaboration with the company .nemos.