SRG plans English-language DAB radio program
By the end of 2007, Switzerland could have an English-language DAB radio program called "World Radio Switzerland", if the SRG has its way.
Switzerland could have an English-language DAB radio station called "World Radio Switzerland" by the end of 2007 if the SRG has its way. As the NZZ am Sonntag reports, financial and legal clarifications are currently underway for a broadcasting operation for the whole of Switzerland. SRG expects to start broadcasting as soon as possible at the end of 2007. As Gérard Tschopp, Director of the French-speaking Swiss radio station RSR, told the NZZ am Sonntag, SRG must develop new products that create added value in a cost-effective manner. An English-language program could meet these requirements. The program should only be broadcast in DAB format (Digital Audio Broadcast).
World Radio Geneva is currently the only English-language station in Switzerland. The local station currently reaches 50,000 listeners. The SRG is also in talks with the Federal Office of Communications (OFCOM). OFCOM will soon be inviting tenders for nine new digital channels. Two of these DAB channels are likely to be awarded to the SRG: one for a Radio DRS information station, the second for the English-language station of French-speaking Swiss radio. The remaining seven are likely to go to private radio stations.
World Radio Geneva is currently the only English-language station in Switzerland. The local station currently reaches 50,000 listeners. The SRG is also in talks with the Federal Office of Communications (OFCOM). OFCOM will soon be inviting tenders for nine new digital channels. Two of these DAB channels are likely to be awarded to the SRG: one for a Radio DRS information station, the second for the English-language station of French-speaking Swiss radio. The remaining seven are likely to go to private radio stations.
