Grey launches new print campaign for Credit Suisse Fides

The advertising agency Grey, based in Zurich and Geneva, has designed new motifs for the Credit Suisse Fides campaign. Credit Suisse Fides has been serving international private clients in its branches in Zurich and Lausanne for over 90 years - in some cases already in the 2nd and 3rd generation. The new motifs of the print campaign are intended to communicate the "typically Swiss self-image" that Credit Suisse Fides also represents, as Grey writes in a press release. Accordingly, the campaign is "unagitated, authentic, almost succinct". It is not about "lots of words, but lots of money". So the first German-language motif simply reads: "Swiss workmanship." The ads run in selected print titles. Further motifs will follow.