Martin et Karczinski: Fabian Röthlisberger takes over as Managing Director in Zurich

The holistic brand consultancy Martin et Karczinski has restructured the management at its Zurich office as of December 1, 2025. With Fabian Röthlisberger as Managing Director, the positioning in the Swiss market is to be strengthened and growth driven forward.

Agency and marketing experience

Fabian Röthlisberger has over 20 years of experience in the agency and consulting sector. Most recently, he was Head of Marketing & E-Commerce at Micasa, the Swiss furniture store with a Migros past. In his previous roles, he worked intensively on brand management, transformation processes and the development of a strong corporate self-image.

"I see Martin et Karczinski in Switzerland as a point of contact for decision-makers in companies who see the brand as the most important building block of their company's success," says Röthlisberger. He wants to quickly internalize the unique approach with the be.yond method and the Conscious Growth philosophy and help brands in Switzerland to grow and succeed.

New role for Daniel Zehntner

After many years in which Daniel Zehntner played a key role in shaping the Swiss location as Managing Partner and CEO, he is now handing over operational management. At the same time, he will remain closely associated with the company as a strategic sparring partner and driving force for conscious growth and holistic brand management.

"I am delighted with the very positive development of Martin et Karczinski in Switzerland. Fabian Röthlisberger is exactly the right person for the job - a brand expert through and through, well connected and, above all, an ideal match for us in terms of attitude," explains Zehntner. With over 40 years of international experience in sustainable business, applied research and integrated brand consulting, Zehntner will remain an important part of Martin et Karczinski's culture.

Thomas Wolfram becomes a partner

As Creative Director at Martin et Karczinski in Zurich, Thomas Wolfram is responsible for the corporate design and identity of well-known companies and brands, including LLB Liechtensteinische Landesbank, CSS, Ivoclar, Albin Kistler and Corepel. With his strategic and creative eye and his design excellence, he is now strengthening the circle of partners at Martin et Karczinski.

About Martin et Karczinski

Martin et Karczinski is a holistic brand consultancy for strategy, design and transformation that was founded in Munich in 2000 by Peter Martin. Using the be.yond method, the company harmonizes the dimensions of content, form and attitude. Martin et Karczinski positions itself as a companion for "Conscious Growth". The owner-managed company employs around 80 experts in the fields of consulting, strategy, design, organizational development and communication at its offices in Munich and Zurich.

Customers include Albin Kistler, AO Foundation, Axor, Corepel, CSS Versicherung, Free Now, Gaggenau, Ivoclar, Leica, LLB, Lufthansa, Lufthansa Group, Majoris, Miles & More, Nürnberger Versicherung, Occhio, Riedel, sonnen, Sonova, Socialbee, SRH, Swiss Krono and Zeiss.