Republica launches image campaign for AEW
The Bern-based creative agency Republica developed the «Powered by AEW» branding campaign for AEW, the energy provider for the canton of Aargau. The second phase of the campaign, which has been running since November 2025, focuses on real people from the region and their personal “energy moments.”.
AEW, the energy supplier of the canton of Aargau, launched its first image campaign "Powered by AEW" in fall 2024. The campaign, developed by Republica, focuses on real people and their personal energy moments. The second wave has been running since November 2025.
The campaign shows how families, entrepreneurs and employees from the region use energy consciously and sustainably - from solar panels on their homes to electric cars. Whether solar power from your own charging station for your electric car, sustainable energy for your bubble bath or for baking pizzas - AEW presents itself as a responsible enabler in the background.
The campaign will be played out via out-of-home, digital out-of-home and display/mobile as well as organic posts on social media. The images were created by photographer and videographer Fabio Martin and produced by Zoomer. More information on the case can be found at republica.ch/cases/aew-image-campaign.
Responsible at AEW: Yvonne Kohler (Head of Corporate and Marketing Communications), Silvia Geissmann (Corporate Communications). Responsible at Republica: Michael Dängeli (Account Director), Florian Birkner (Creative Direction), Annina Mettler, Pascal Herzog (Art Direction), Flo Schmid (Production Art), Nina Hofmann (Motion Design), Jeannine Bugnon (Content Creation). Production: Fabio Martin, Zoomer.
