Advertising expenditure in the Swiss press down slightly
In June, the Swiss daily press carried fewer advertisements due to a missed issue and a decline in advertiser spending. Consequently, the Publicitas Index fell from 92.6 to 92.4 points compared to the same month last year.
The Swiss daily press was able to place fewer advertisements in June due to a missing issue and cautious advertisers. The Publicitas index fell accordingly from 92.6 to 92.4 points compared to the same month last year, and Publicitas announced on Monday evening that a real upturn in commercial advertising is still a long time coming despite the positive development of most economic indicators. This had an impact on the overall development of press advertising. The lack of investment by advertisers such as car importers, telecommunications companies and companies in the food sector is hampering growth in the volume of advertisements. Only job advertisements recorded significant growth in the other advertising categories. The relevant index rose from 144.1 to 145.3 points. However, the index for real estate advertisements fell from 96.5 to 96.1 points.
