Hesskiss campaigns against arms exports

The Zurich-based creative agency Hesskiss is supporting the GSoA popular initiative for a ban on the export of war material. To this end, the advertisers have created a strong key visual that shows Switzerland in the form of a dried bloodstain surrounded by a handful of bullet casings. The agency is also supporting the Switzerland Without an Army (GSoA) group with the implementation of various communication tools, Hesskiss announced on Tuesday. In addition to Hesskiss, Zurich photographer Jonathan Heyer is responsible for developing the measures.
One of the ways to ensure that the initiative is a success is to provide the community with information and a signature form on the Kriegsmaterial.ch website.